The Truth About Creating Video

podcast May 31, 2022


If you pay peanuts, you’ll get monkeys.

I have many prospective clients coming to me asking questions surrounding “I’ve had this video produced, can you fix it?”. The quality of the video may be out of focus, the audio is off, the lighting is wrong or the overall video is subpar.

Unfortunately, most often the answer is “No”. We’ll have to begin from scratch.

In this episode, I want to share the truth about creating video and employing a budget video production company. I’ll run you through the systems we use to set clear boundaries, pathways and expectations so you can use them with your production company to ensure a positive outcome.

I’ll also discuss what to do if you don’t have a high budget. Choose to invest the money into education and training for yourself or your team. It’ll be much better spent and you’ll achieve a far better outcome than employing a cheap production company.

Finding the right supplier for you will be the difference between a crappy piece of content and a phenomenal piece of content so take some time to reflect on your budget, goals and outcomes before making any decisions.



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