Purpose Over Profit

Purpose Over Profit

podcast May 16, 2022

My guest today is the incredible Alecia Hancock. Alecia works in the not-for-profit sector and has made it her mission to ensure these organisations are succeeding across the digital space and social media.

After becoming jaded with the media industry, Alecia decided to pursue her own path by launching Hancock Creative - an international education business for not-for-profits, social enterprises and worked with causes around the world.

In this episode, we discuss the journey Alecia embarked upon when she decided to move out of the corporate world and into the not-for-profit sector. She shares her commitment to purpose over profit and the challenges, roadblocks, strategies and ultimately triumphs along the way.

Covid-19 had a big impact on Hancock Creative, especially as a business based in Perth with the borders closed for the longest time. Alecia discusses how they pivoted their business into the digital and virtual event world which ended up taking their message global.

Alecia shares her advice for people who are where she was - mulling over a change in your business because it no longer lights you up and sparks passion. Always start before you’re ready and keep your desired impact at the forefront of your mind - it’ll help keep the fire going when times get difficult.

If you want to work with Hancock Creative to assist not-for-profit organisations that are purpose-led and are creating real change in the world or are looking for help as a not-for-profit, contact Alecia to find out how she can work with you.



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