Can video marketing really get me more clients?Mar 17, 2022
I think we all know inherently that video is a non-negotiable in our marketing efforts because that’s how people are consuming content…but can it really get you more customers and clients?
Short answer - Yes.
Long answer - keep reading.
I’m going to throw a bunch of statistics at you because I understand that you can’t just take my anecdotal word for it.
Ok, let’s break this down.
Including a video on your landing page can boost your conversion rate by up to 80% WordStream
You can literally boost conversions simply by adding ONE video to your website. If you have a service that equates to thousands of dollars and you spend $2-$3k on a landing page video OR you DIY it (join The Video Accelerator waitlist here), that ONE video continues to reap you rewards long after it’s paid for itself.
We all know that trust is built over time, so the more time we can spend with someone the faster we build trust, right?
Users spend 88% more time browsing on websites that have videos
Social Media Week
If your potential customers are spending 88% more time on your website because it has video, then those videos are closing the distance between someone being just a prospective customer and becoming a client.
Perhaps it’s time to start a YouTube channel and have those videos linked back to the website in your blog? …just thinking out loud for you 😉
Video posts on LinkedIn are shared 20 times more than other content formats
I shared this final statistic because for many of us our ideal clients are on LinkedIn. Regardless of the platform it’s getting more and more difficult to cut through the noise so to know that not only can we reach more people but the RIGHT people simply by choosing the most shareable format should excite you!
Video is exciting because you can start as small or as big as you like (or your budget allows). For those of you who are thinking of creating your own social video or you want to put together a course (which, by the way, you can always create snippets for for social media!), then The Video Accelerator is for you! Join the waitlist for when doors open in June.
If you want to get cracking on a video straight away and want my strategic brain on the matter then book a 15 min video clarity call here!
I can’t wait to work with you!
Stay Camera Confident