Which business lever are you pulling?Nov 11, 2021
As many of you know, I have spent the better part of the past two weeks live launching my signature course The Video Accelerator and something has come into focus for me during that time and I want to share it with you.
Investing into programs, coaches, courses, masterminds and mentors can be really daunting and feel like a deep pocket outlay at the time. As someone who frequently makes these types of expenditures in my business I can identify with this feeling however, I want to share with you a picture that is working for me.
With any of these investments (and if you don’t see it as an investment then might I add a whole mindset shift is necessary… but I digress), we need to look at the upfront outlay, be it monetary, intellectual or time, levers for our business.
You see, the idea of a lever is that it does a whole tonne of heavy lifting for you after you set it up correctly.
The bigger the impact you are wanting to make, the bigger the lever may need to be - and you know what? That likely means your levers will start smaller and build into bigger ones over time.
With each lever comes a delicate balance of the lever, the fulcrum, the load and the effort.
Are you currently visible AT ALL in your business? If the answer is not at all or barely then your marketing lever needs to be bigger.
The balance (fulcrum) needs to be placed correctly. Do you need courage, confidence or a plan of action? Perhaps you need accountability. There’s no point in buying a course of funnel building or financial planning if you actually just need a cheerleader on your side that will help set you into action.
What is the load you’re lifting? In the case of the example above, I would say that the ultimate load is growth and sales in order to make any marketing effort worthwhile. So, where do you sit on that scale of growth? Do you currently have a strategy for growth or is it haphazard and accidental? Do you have a process for sales? Do you know how to sell well? Or is that throwing spaghetti at the wall and seeing what sticks?
The load here isn’t necessarily controllable, it just informs the other components.
Then we have the effort. If the weight is heavy and your lever is small you will need WAY more effort and energy output. The lever IS your investment in your business. When you have the full support of what you need in a way that makes sense for you, that's when the biggest lift happens.
I hope this helps you reframe investing into yourself as we head into 2022.
As for me, now that I’ve finished popping the bubbly for my fantastic new students in TVA - I’m fully committing to showing up for them over the next 6 weeks as we plan for the new year and get excited for the possibilities of 2022!
Remember, small screens have a big impact!