Relationship-driven Business with Oksana Koriakova

Summary

In this episode, Rebecca interviews Oksana about her colourful and eclectic business journey.

Oksana shares her background, starting from her early entrepreneurial experiences in Russia to her decision to move to Australia and start her own business. She discusses the evolution of her business from a hamper company to a promotional products company, highlighting the importance of creativity and attention to detail.

Oksana also addresses the rise in demand for environmentally friendly products and how she navigates sustainability in her business. The conversation then shifts to the significance of community and relationships, with Oksana sharing her experience organizing monthly lunches for women in business.

The episode concludes with a discussion on celebrating success and the importance of acknowledging achievements.

Takeaways

• Entrepreneurship can start at a young age and be influenced by personal desires and circumstances.
• Creativity and attention to detail are essential in building a successful business.
• Consider the environmental impact of promotional products and prioritize sustainability.
  Building a community and fostering relationships can lead to business growth and support.

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Connect with Oksana:

• Website: https://impero.com.au/ 
• LinkedIn: https://www.linkedin.com/in/oksanakoriakova 
• Instagram: https://www.instagram.com/imperobyoksana 

Chapters

00:00 Introduction and Background
03:21 Entrepreneurial Spirit
05:59 Evolution of Business
09:23 Balancing Sustainability and Promotional Products
16:15 Importance of Community and Relationships
21:32 Celebrating Success