You’ll never see 80% of our work

I realised something last week that even I hadn’t really stopped to think about before. Nearly 80% of the videos my team and I produce will never be seen publicly.

They won’t appear on LinkedIn. They won’t sit proudly on a homepage. I can’t pop them into our showreel or share them with you as a lovely example of what we’ve been working on.

They’re tender submission videos. Internal corporate communications. Training and educational modules sitting behind gateways. Content created for a very specific audience and a very specific purpose.

And nearly all of it is incredibly valuable.

The realisation came during a conversation at a business briefing here in Mudgee. We started talking about video and I mentioned tender submissions. The person I was speaking with told me his business submits a lot of tenders, but they’d never considered including video as part of one.

Cue another very interesting conversation.

Because video doesn’t always need thousands of views to do its job.

Sometimes the audience might be five people assessing a multimillion-dollar tender. Sometimes it’s 500 employees who need to understand a new process. Sometimes it’s customers completing an online learning module.

The value isn’t in how many people watch it. It’s in who watches it and what you need them to understand, feel or do afterwards.

I love the beautiful client stories and brand films we get to share publicly, but there’s a whole other side to RS Productions happening quietly behind the scenes.

And apparently I need to talk about it more.

So, if you have a tender coming up, information you explain repeatedly, training that needs to be delivered consistently or an internal message that deserves more than another very long email, perhaps we should have a conversation.