If you’re going to stand out, own it

If you’ve ever seen me driving around Mudgee, over the mountains, through Sydney or even up in Queensland, there’s a pretty good chance you noticed me. Or, more accurately, you noticed my truck.

My very pink truck has become something of a travelling landmark over the years. For a long time it was branded for The Champagne Lounge, and I’ve lost count of the number of messages I’ve received saying, “I just saw your car!” from people in completely different parts of the country.

When I decided to refocus the business around RS Productions, one thing was absolutely not up for negotiation: I wasn’t giving up the pink truck. Much to my husband’s dismay.

But the branding? That was ready for a change.

So naturally, I put my name on it.

There’s something about that decision that feels very aligned with where I am in business right now. I’m incredibly proud of the work we produce, the global network I’ve spent 15 years building and the reputation we’ve earned for making complicated productions feel easy. I want to be known for it, so why wouldn’t I put my name to it?

And perhaps there’s a bigger lesson in there too.

I stand out. My car certainly stands out. I stand by my work. And ultimately, my job is to create work that helps my clients stand out too.

Whether that’s a brilliant client story captured on film, consistent photography across multiple locations or content that represents your business exactly as it should, I believe in creating things worth putting your name to.

So if you spot a very pink RS Productions truck somewhere between Mudgee, Sydney and wherever the next production takes me, give me a wave.

And if your business needs content you’d be proud to put your name on, hit reply. I’d love to create it with you.