Retaining Customers & Generating Loyalty with Josephine Lancuba

Summary

In this episode Rebecca Saunders chats with Josephine Lancumba, a performing arts business coach, speaker, and talent manager. Josephine shares her journey in the creative arts industry and how she transitioned into business coaching. She discusses the challenges faced by creatives in the business side of their work and the importance of valuing their talent. Josephine also emphasizes the need for a retention strategy in creative businesses and the power of community in overcoming loneliness and finding support.

Takeaways

• Creatives in the performing arts industry often struggle with the business side of their work and undervalue their talent.
• It is important to advocate for artists and ensure they are paid fairly for their work.
• Retention is as important as client attraction in creative businesses, and focusing on customer love and engagement can lead to long-term success.
• Joining a community of like-minded individuals can provide support, connections, and opportunities for growth in the creative industry.

To join The Champagne Lounge Community go to: https://www.thechampagnelounge.com/join

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Connect with Josephine:

• Website: https://www.josephinelancuba.com/
• Instagram: https://www.instagram.com/josephinelancuba

Chapters

00:00 Introduction and Background

03:04 Transition to Business Coaching

04:21 Challenges in the Creative Arts Industry

09:11 Overcoming Mistakes and Negative Mindset

13:41 Valuing and Advocating for Artists

19:33 Retention Strategy for Creative Businesses

24:36 Benefits of Joining a Community