Creating Launch Content with Rebecca Saunders #15

Apr 28, 2025

Creating Launch Content

With guest Rebecca Saunders

Content Catalyst podcast is hosted by Deb Szabo, a Marketing Strategist and Video Coach.

A show to help business owners and leaders navigate the world of digital marketing and video content creation.

Creating Launch Content with Rebecca Saunders

In this episode, Deb discusses the importance of content creation during a launch phase with her guest, Rebecca Saunders, the founder of the Champagne Lounge—a community for regional businesswomen.

Content Creation Strategies During Launch Mode:

Rebecca discusses her unique approach to content creation during launch mode, focusing on personalisation, real-time engagement, and leveraging both online and offline marketing channels.

Leveraging Video Content:

Rebecca draws on her background in video production and the importance of video content in marketing strategies, while also acknowledging the need for authenticity and adaptability. Adapting to

Trends and Changes:

Staying up to date with technology and social media trends, and the importance of maintaining authenticity and human connection amidst technological advancements.

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