Give Your Brand Personality with Debbie O'Connor

Summary

In this episode Rebecca interviews Debbie O'Connor, Founder of Design Agency White River Design and Co-Working Space The Creative Fringe.

Debbie shares her journey of starting a business in a new country, evolving her graphic design business, creating a co-working space, building a community, writing a book on brand personalities, and being part of the Champagne Lounge community.

She's one extraordinary lady, and you're going to want to hear her story.

Takeaways

• Starting a business in a new country can be challenging, but finding creative ways to connect with people and build a network can lead to success.
• Evolving a business and taking on new challenges can keep things interesting and lead to growth.
• Creating a co-working space with flexible options can provide a solution for entrepreneurs and small businesses who need office space without long-term commitments.
• Building a community and giving back can create a sense of belonging and support for both business owners and the local community.
• Using psychology-based strategies, such as brand personalities, can help businesses create a consistent and impactful brand identity.
• Recognition and awards can validate the hard work and creativity put into a project or business.
• Being part of a supportive community, like the Champagne Lounge, can provide a space for connection, collaboration, and problem-solving.

To join The Champagne Lounge Community go to: https://www.thechampagnelounge.com/join

_____

Connect with Debbie:

• Website: https://www.whiteriverdesign.com/ 
• Instagram: https://www.instagram.com/WRDCreative
• Instagram: https://www.instagram.com/debbieobrands/ 

Chapters

00:00 Starting a Business in a New Country
03:00 Evolution of a Graphic Design Business
06:00 Creating a Co-Working Space
09:00 Building a Community
12:00 The Book on Brand Personalities
17:00 Awards and Recognition
18:00 The Champagne Lounge Community