Why podcasting and video make a winning formula

My guest this week is Michelle Akhidenor, founder and CEO of leading Australian podcast agency the Peers Project. Launching in 2019, the Peers Project produces podcast for visionary brands from Fortune 500 to national powerhouses. Key clients of Michelle's include Alibaba Group, Indeed.com, Shopify, Forever New, and Modi Bodi. Now her company and its podcasts have been featured in Mary Claire, Smart Company, AG News, BT and Mumbrella - and a hell of a lot more. And Michelle was recently shortlisted for the 2021 B&T 30 Under 30 Entrepreneur Award.

Michelle says, "It really started out as my personal passion project. I was working in corporate and finance back in 2017, while still studying, and I just wanted that creative outlet - and to come up with something where I could connect with amazing young millennials, entrepreneurs who were super passionate about what they were doing. So I decided to start a podcast in 2017 when no one knew how to even listen to a podcast... At the time my little podcast Peers to Peers was actually called the Peers Project. So it all kind of started with this idea of it being a project, it being almost a business, but obviously didn't start out as that."

Join me as we explore the making of The Peers Project, and uncover the top tips for podcasting!

Check out the whole episode and the show notes here: rebeccasaunders.com/2