EPISODE 5

How to overcome imposter syndrome for good!

Highlights: 

Today’s guest is Sarah Moore. She has worked with global brands and digital agencies to implement strategy across every social platform. Her company Eleven Lights Media literally lives and dies by the idea that if you create compelling content consistently to foster community growth, cash will follow. So today we’re talking about overcoming imposter syndrome in order to actually create compelling content consistently!

Sarah talks about the beginning of her business saying, "What I was doing was jumping on other people's livestreams at the time and supporting them and learning from them and understanding how the audience was responding to them."

So I tend to talk to clients about the fact that they can't be like other people, they need to find their own vibe, find their own style, - yes draw inspiration from others. But one of the key things I see people doing is trying to be like someone that's been in the industry for maybe 10 years.


However Sarah goes on to share what else had really helped her was, "I had a community, we were able to bounce off each other and have more of a conversational tone."

By having that support network around, Sarah realised the shift that needed to occur saying, "There is a point where you have to be the grownup to yourself and you have to say, you know what? If this was my child speaking that way about herself, I would go stop. I don't want to hear that coming out of your mouth and we're going to do it. 
We sometimes have to look at ourselves and go stop, make the decision show up and practice.. The iteration comes in the taking of the action. But if you never take the action, you can't ever know how great you can be."

In discussing building an online presence for yourself or business Sarah says, "Media is life these days. It's the lifeblood of the marketing in our business. You can't, especially if you're going to be a personal brand, you can't grow, you can't be found. 
The starting point is for you to show up, if you want to be a personal brand and build your business or multiple businesses or multiple arms of a business on you, people need to see you. You need to be building a presence online - and so I would say pick two… For people to hear the tone in our voice, to hear us explain things in our own terminology, to have us show up every day and start being that constant and start being that rock on which they can rely on in a particular area."

On specifically business she says, "We're talking service-based business and you don't want to show up (on video)… I think if you've got someone that's just like a really great character and personality and they love doing videos and they can do all the educational stuff, put them on camera."

This advice is specifically for cases such as, "If you are at that point where you’re like, I'm just not ready for video, do a podcast then, write blogs, content matters - and the more that you practice that muscle, the more that you'll start to see wins, and then you'll have the courage to try something out."
 
Through Sarah business Eleven Lights Media, she give us some great tips like, "Go back through your Instagram insights, look at the things that have gotten you the most reach, the most engagement you can filter by it with these things the most follows." She also adds a simple hack for content creation saying, "Busting out a microphone or your voice memo on your iPhone - and then putting that over an image in the Headliner App."

Thank you for listening!

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About the Show:

The Rebecca Saunders Show is your place to discover how to build resilience, craft confidence and have a huge impact on the world. This podcast is for female business owners wanting the skills and knowledge they need to show up and stand out in a noisy, digital world.

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