EPISODE 33

Balancing consistency and creativity for maximum business success with Tina Tower 

Listen on iTunes   

Can you successfully balance the boring nature of consistent systems with the joy and space of creativity?

My guest today is the colourful Tina Tower. Tina and I have worked together for almost 2 years and I wanted to bring her on to the show today to explore the world of online business.

Tina launched her business, Her Empire Builder, two years ago and is passionate about helping women to grow their empires and have a life that they love.

Tina has helped hundreds of people package their expertise into an online course and launch it to the world. Her first book, ‘One Life - How To Have The Life of Your Dreams’ was released in 2018. Her second book, ‘Million Dollar Micro Business’ was released in 2021 and became a global success, hitting the best seller list in its first week of release!

In this episode, we’re exploring how to balance consistency and creativity for maximum business success.

Tina shares her journey to launching Her Empire Builder in the beginning of the Covid pandemic, struggling with boundaries, building a team, scheduling in ‘white space’, and showing up authentically online as an introvert.

We discuss how Tina found the balance between creativity and consistent systems and processes. It’s important to have a solid foundation but don’t be afraid to experiment and fail. You won’t get it right all of the time but you’ll learn something new.

Tina reminds us that if you don’t manage your energy and know how to get yourself to perform - none of the technical stuff will matter. Show up online as yourself and you won’t find it so taxing or avoid it altogether.

You will find so much value in this conversation that you can apply to your online business to achieve amazing results while allowing space for creativity and joy every day.

Topics discussed:

[1:54]: Tina talks about launching Her Empire Builder. Tina ran a franchise previously Primary tutoring centres and is a teacher by heart. After selling this business she was private coaching and found gaps in the knowledge for running an online business.
[3:55]: Tina ran her first course launch in 2018 and it made $11,000 in the first week.
[5:10]: Tina sold out her Palm Springs retreat and landed in California on 11th of March 2020 and received an email to turn around and come back due to Covid. She ran the retreat virtually and then decided not to launch Her Empire Builder until June.
[7:14]: The first launch was in June 2020 and exceeded Tina’s expectations.
[8:08]: Tina talks about finding the balance between creativity and consistent systems and processes. Have a solid foundation but don’t be afraid to experiment and fail. You won’t get it right all of the time.
[9:30]: Tina runs us through an example of the procedure with a waitlist.
[10:40]: Tina talks about losing clients through overwhelm.
[12:56]: Prerecorded lessons over 10-15 minutes don’t get watched.
[13:42]: Tina struggles with boundaries the most and has been the hardest part of her growth.
[15:47]: The team Tina built has helped tremendously with boundaries and also schedules time in ‘white space’.
[19:15]: Tina talks about being introverted, running an online business and getting in front of a camera. Tina trained herself to show up the way that she shows up.
[21:31]: Tina shows up as she is on a daily basis.
[23:26]: If you don’t manage your energy and know how to get yourself to perform - none of the technical stuff will matter.
[24:17]: Enjoy the journey and find more play and joy in your everyday.
[25:31]: Where to find Tina.

Links & Resources.

Connect with Tina Tower: 

• Website: https://www.tinatower.com/  
• Instagram: https://www.instagram.com/tina_tower/ 
• Books: https://www.tinatower.com/books 

Connect with Rebecca: 

Download my 5 Step Checklist to Choosing the Right Video Supplier here.
 

Sign up to the waitlist for my signature program The Video Accelerator here.

• Instagram: @therebeccasaunders

Thank you for listening!

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