Creating captivating content with Caitlin Marwaha


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My guest on the show today is the innovative Caitlin Marwaha, a digital stylist and amazing content creator. Caitlin has gone from being a stay at home mum to becoming a very successful CEO of a digital styling business in only a few years. 


In this episode, we discuss how to create amazing and engaging content that your audience will connect with. Caitlin is a virtuoso of content creation and is sharing her own process for making videos, reels, photos and content across Tik Tok, Instagram, her membership and her course. 


Caitlin has worked hard to build trust with her audience through incredible content and listening to their feedback. Her membership has grown to over 200 women and she showcases how to style for different sizes and shapes - after all, we’re not all the same. 


We discuss how Caitlin started out in front of a camera and even the equipment she uses. You’ll find so much value in her story and be able to apply it to your own content creation journey. 


Remember, practice makes perfect! Keep standing in front of a camera, you’ll learn something new every single time you do.

Topics discussed:

[1:49]: Caitlin shares her journey to starting her business as a digital stylist. 

[4:40]: Caitlin talks about the challenges she experienced when just starting out. 

[6:27]: Caitlin has social media platforms (Instagram and Tik Tok), a membership program and her course. She has a large amount of content to deliver to each platform so she batch creates. 

[7:26]: One of the biggest myths is the size of Caitlin’s wardrobe - it’s small! Her content is around wearing what you love, shopping mindfully and knowing what suits you and your body shape. 

[9:11]: Once Caitlin’s membership grew past 200 women, she knew she couldn’t be the only face educating on what she was saying. After all, there are women of all different shapes and sizes. 

[10:47]: Practice makes perfect. Caitlin learned how to create amazing content through practice. 

[12:14]: Caitlin had to learn to become okay with how she looked and sounded on camera. 

[15:28]: Content creation is key for the customer journey. Caitlin has to build trust with her audience for them to eventually join her membership. 

[17:12]: Caitlin shares the equipment she uses for her content. She does everything in the background herself.

[19:38]: Where to find Caitlin. 

Links & Resources.


Connect with Caitlin: 

Connect with Rebecca: 


Check out my 5 Part Video series about how to really plan a live virtual event here.

Thank you for listening!

If you enjoyed this episode, take a screenshot and share your key takeaway on Instagram Stories and tag me @therebeccasaunders

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About the Show:

The Rebecca Saunders Show is your place to discover how to build resilience, craft confidence and have a huge impact on the world. This podcast is for female business owners wanting the skills and knowledge they need to show up and stand out in a noisy, digital world.


🎙 Interviews with inspiring business leaders

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