Why podcasting and video make a winning formula!


Michelle Akhidenor, founder and CEO of leading Australian podcast agency the Peers Project. Launching in 2019, the Peers Project produces podcast for visionary brands from Fortune 500 to national powerhouses. Key clients of Michelle's include Alibaba Group, Indeed.com, Shopify, Forever New, and Modi Bodi. Now her company and its podcasts have been featured in Mary Claire, Smart Company, AG News, BT and Mumbrella - and a hell of a lot more. And Michelle was recently shortlisted for the 2021 B&T 30 Under 30 Entrepreneur Award.

Michelle says, "It really started out as my personal passion project. I was working in corporate and finance back in 2017, while still studying, and I just wanted that creative outlet - and to come up with something where I could connect with amazing young millennials, entrepreneurs who were super passionate about what they were doing. So I decided to start a podcast in 2017 when no one knew how to even listen to a podcast... At the time my little podcast Peers to Peers was actually called the Peers Project. So it all kind of started with this idea of it being a project, it being almost a business, but obviously didn't start out as that."

"For me, as a woman of colour, it's always been my dream to produce podcasts and shows that showcase diverse stories and voices and try to do that and bring that to the masses."

"Top tips would be...number one, we're in audio. So it's a really great microphone, getting the right equipment, your right headset, right microphone and getting yourself set up in terms of your equipment.... Second tip I would say it's making the commitment and sticking with it, it's getting committed and figuring out your why from the get go.... The third thing is coming up with a basic plan and strategy to keep you accountable."

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About the Show:

The Rebecca Saunders Show is your place to discover how to build resilience, craft confidence and have a huge impact on the world. This podcast is for female business owners wanting the skills and knowledge they need to show up and stand out in a noisy, digital world.


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